{"id":7588,"date":"2025-12-03T21:58:49","date_gmt":"2025-12-03T20:58:49","guid":{"rendered":"https:\/\/stephengueye.com\/66\/?page_id=7588"},"modified":"2025-12-27T18:37:55","modified_gmt":"2025-12-27T17:37:55","slug":"bts-ndrc-ue5ok","status":"publish","type":"page","link":"https:\/\/stephengueye.com\/66\/bts-ndrc-ue5ok\/","title":{"rendered":"BTS NDRC UE5"},"content":{"rendered":"\t\t
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N.D.R.C<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cours assur\u00e9 par Stephen Gueye<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e9gociation et digitalisation de la relation client<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programme \"th\u00e9orique\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Premi\u00e8re ann\u00e9e : fondations de la delation client digitalis\u00e9e<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La premi\u00e8re ann\u00e9e du programme NDRC (N\u00e9gociation et Digitalisation de la Relation Client), au sein de l'UE5 (Bloc 5), est consacr\u00e9e \u00e0 l'acquisition des fondamentaux de la gestion de la relation client dans un contexte fortement digitalis\u00e9. L'accent est mis sur la compr\u00e9hension de l'environnement commercial de l'entreprise, l'\u00e9tude des comportements d'achat des consommateurs et la ma\u00eetrise des outils num\u00e9riques pour l'animation de la relation client. Les \u00e9tudiants apprennent \u00e0 identifier les besoins des clients, \u00e0 utiliser les plateformes num\u00e9riques (r\u00e9seaux sociaux, CRM, sites web) pour la prospection et la fid\u00e9lisation, et \u00e0 concevoir une strat\u00e9gie de communication omnicanale. La n\u00e9gociation est introduite par l'\u00e9tude des techniques de prise de contact et de d\u00e9couverte, pr\u00e9parant ainsi les bases des interactions commerciales futures.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deuxi\u00e8me ann\u00e9e : ma\u00eetrise de la N\u00e9gociation et Gestion du cycle client complet<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La seconde ann\u00e9e de l'UE5 du programme NDRC vise \u00e0 consolider et \u00e0 approfondir les comp\u00e9tences acquises, en se concentrant particuli\u00e8rement sur la ma\u00eetrise de la n\u00e9gociation et la gestion compl\u00e8te du cycle client, y compris le service apr\u00e8s-vente (SAV). Les \u00e9tudiants s'exercent aux techniques de n\u00e9gociation complexes (objections, closing, n\u00e9gociation multipartenaires) et \u00e0 l'\u00e9laboration de propositions commerciales sur mesure. La dimension digitale est renforc\u00e9e par l'apprentissage de l'exploitation des donn\u00e9es clients (big data, analytics) pour l'am\u00e9lioration de la performance commerciale et la personnalisation de l'offre. Un focus est \u00e9galement mis sur la gestion de projet commercial digital et le management de l'\u00e9quipe commerciale, pr\u00e9parant ainsi les dipl\u00f4m\u00e9s \u00e0 prendre des responsabilit\u00e9s dans l'animation et le d\u00e9veloppement de l'activit\u00e9 client de l'entreprise.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programme \"pratique\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Premi\u00e8re ann\u00e9e : ma\u00eetrise des fondamentaux du site vitrine et introduction \u00e0 l'E-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La premi\u00e8re ann\u00e9e du programme UE5 se concentre principalement sur l'acquisition des comp\u00e9tences de base en cr\u00e9ation et gestion de site web avec WordPress, le CMS le plus r\u00e9pandu pour les sites vitrines et les blogs. L'\u00e9tudiant apprend \u00e0 configurer l'environnement (installation du th\u00e8me comme Astra, gestion des utilisateurs et des r\u00e9glages du site), puis \u00e0 structurer et alimenter le contenu. Cela inclut la cr\u00e9ation de pages et d'articles, la ma\u00eetrise de l'\u00e9diteur (Gutenberg), l'optimisation des visuels et la mise en place d'une navigation claire (menus, en-t\u00eate, pied de page). Parall\u00e8lement, une introduction \u00e0 PrestaShop est souvent mise en place, permettant de d\u00e9couvrir le back-office et le front-office d'une solution e-commerce, en se familiarisant avec des actions cl\u00e9s comme la cr\u00e9ation de comptes et la personnalisation d'\u00e9l\u00e9ments de base (logo, carrousel). L'objectif est de poser les fondations digitales et de s'assurer que l'\u00e9tudiant peut r\u00e9aliser les premi\u00e8res \u00e9tapes de la digitalisation de la relation client, notamment via la gestion de contenu et le r\u00e9f\u00e9rencement naturel (SEO) initial.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deuxi\u00e8me ann\u00e9e : approfondissement et ma\u00eetrise de l'E-commerce pour l'\u00e9preuve E5B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La deuxi\u00e8me ann\u00e9e vise l'approfondissement technique et la sp\u00e9cialisation e-commerce, directement en lien avec l'\u00e9preuve pratique E5B. Sur WordPress, l'\u00e9tudiant consolide ses acquis en affinant le r\u00e9f\u00e9rencement naturel (avec des outils comme Yoast) et en utilisant des constructeurs avanc\u00e9s pour la mise en page (ex. : l'extension Spectra) pour cr\u00e9er des \u00e9l\u00e9ments interactifs (pop-ups, sliders). La majeure partie de l'effort est ensuite port\u00e9e sur PrestaShop, o\u00f9 la gestion de la relation client et la performance commerciale deviennent centrales. L'\u00e9tudiant doit ma\u00eetriser des fonctionnalit\u00e9s avanc\u00e9es : structuration du catalogue (fiches produits, cat\u00e9gories, attributs), gestion des stocks et de la logistique (transport, frais de livraison), mise en place de promotions et d'animations commerciales, ainsi que le suivi de l'achat et le service apr\u00e8s-vente (SAV, retours, remboursements). L'enjeu est de pr\u00e9parer l'\u00e9tudiant \u00e0 intervenir en autonomie sur un site e-commerce pour r\u00e9pondre \u00e0 un cahier des charges commercial et digital pr\u00e9cis, mobilisant toutes les comp\u00e9tences de l'UE5.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les autres modules d'interventions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MARKETING \nDIGITAL<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master & Bachelor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MANAGEMENT & COMMERCE <\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master & Bachelor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MARKETING & COMMUNICATION<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master & Bachelor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les \u00e9coles qui m'ont fait confiance !<\/h2>

\n\t\t\t\t\t\tEn r\u00e9gion centre et \u00cele de France\n\t\t\t\t\t<\/h3>\t\t\t\t
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Je remercie tous les \u00e9l\u00e8ves et ceux \u00e0 venir qui d\u00e9veloppent avec moi le d\u00e9sir d'aller plus loin dans la r\u00e9flexion<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

N.D.R.C Cours assur\u00e9 par Stephen Gueye N\u00e9gociation et digitalisation de la relation client Programme \u00ab\u00a0th\u00e9orique\u00a0\u00bb Premi\u00e8re ann\u00e9e : fondations de la delation client digitalis\u00e9e La premi\u00e8re ann\u00e9e du programme NDRC (N\u00e9gociation et Digitalisation de la Relation Client), au sein de l’UE5 (Bloc 5), est consacr\u00e9e \u00e0 l’acquisition des fondamentaux de la gestion de la relation…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-7588","page","type-page","status-publish","hentry"],"yoast_head":"\nBTS NDRC UE5 - 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