{"id":4042,"date":"2025-06-25T23:53:34","date_gmt":"2025-06-25T21:53:34","guid":{"rendered":"http:\/\/stephengueye.com\/66\/?page_id=4042"},"modified":"2025-12-27T18:30:28","modified_gmt":"2025-12-27T17:30:28","slug":"bachelor-et-master-marketing-communication","status":"publish","type":"page","link":"https:\/\/stephengueye.com\/66\/bachelor-et-master-marketing-communication\/","title":{"rendered":"Marketing & Communication\u200b"},"content":{"rendered":"\t\t
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Marketing & communication<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cours assur\u00e9 par Stephen Gueye<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing et communication, bachelor & master<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FICHE RNCP 41802<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FICHE RNCP 40860<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J'interviens dans les domaines de la strat\u00e9gie marketing et de la strat\u00e9gie de communication aupr\u00e8s des Bachelors et Masters engag\u00e9s dans les fili\u00e8res du commerce et des univers de communication globale. Je conjuguent plusieurs m\u00e9thodes dans mes interventions : des m\u00e9thodes p\u00e9dagogiques en constante \u00e9volution avec le num\u00e9rique et les formes d'\u00e9valuation qui r\u00e9v\u00e8le tout le potentiel de l'\u00e9tudiant.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e9thodes p\u00e9dagogiques<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mes interventions p\u00e9dagogiques adoptent des approches vari\u00e9es pour r\u00e9pondre \u00e0 la diversit\u00e9 des profils et des niveaux. L\u2019alternance entre cours magistraux, \u00e9tudes de cas, mises en situation, jeux d\u2019entreprise ou encore travaux de groupe favorise l\u2019ancrage des savoirs et des comp\u00e9tences. J'opte pour une approche par comp\u00e9tences et je privil\u00e9gie un apprentissage actif en int\u00e9grant des outils digitaux, des plateformes collaboratives et parfois des simulations en ligne. Ces m\u00e9thodes permettent de mobiliser les \u00e9tudiants de mani\u00e8re concr\u00e8te autour de probl\u00e9matiques manag\u00e9riales contemporaines et de d\u00e9velopper \u00e0 la fois savoirs th\u00e9oriques et aptitudes pratiques.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Formes \u00e9valuatives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les \u00e9valuations prennent des formes multiples, refl\u00e9tant la diversit\u00e9 des apprentissages vis\u00e9s. Outre les contr\u00f4les continus et examens terminaux, les \u00e9tudiants sont souvent \u00e9valu\u00e9s via des pr\u00e9sentations orales, des dossiers de groupe, des projets r\u00e9els en partenariat avec des entreprises ou encore des mises en situation professionnelle. Ces dispositifs permettent d\u2019\u00e9valuer les comp\u00e9tences transversales (communication, esprit d\u2019analyse, travail en \u00e9quipe) aussi bien que les acquis techniques. En Master, les m\u00e9moires professionnels et les soutenances orales constituent des temps forts d\u2019\u00e9valuation finale, validant l\u2019autonomie, la rigueur m\u00e9thodologique et la capacit\u00e9 \u00e0 r\u00e9soudre une probl\u00e9matique de management.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les autres modules d'interventions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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REALATION CLIENT \n& DIGITALISATION \n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BTS NDRC 1 & 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MARKETING \nDIGITAL<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master & Bachelor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MANAGEMENT & COMMERCE <\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master & Bachelor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les \u00e9coles qui m'ont fait confiance !<\/h2>

\n\t\t\t\t\t\tEn r\u00e9gion centre et \u00cele de France\n\t\t\t\t\t<\/h3>\t\t\t\t
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Je remercie tous les \u00e9l\u00e8ves et ceux \u00e0 venir qui d\u00e9veloppent avec moi le d\u00e9sir d'aller plus loin dans la r\u00e9flexion<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing & communication Cours assur\u00e9 par Stephen Gueye Marketing et communication, bachelor & master FICHE RNCP 41802 FICHE RNCP 40860 J’interviens dans les domaines de la strat\u00e9gie marketing et de la strat\u00e9gie de communication aupr\u00e8s des Bachelors et Masters engag\u00e9s dans les fili\u00e8res du commerce et des univers de communication globale. Je conjuguent plusieurs m\u00e9thodes…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-4042","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing & Communication\u200b - Stephen Gueye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephengueye.com\/66\/bachelor-et-master-marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing & Communication\u200b - Stephen Gueye\" \/>\n<meta property=\"og:description\" content=\"Marketing & communication Cours assur\u00e9 par Stephen Gueye Marketing et communication, bachelor & master FICHE RNCP 41802 FICHE RNCP 40860 J’interviens dans les domaines de la strat\u00e9gie marketing et de la strat\u00e9gie de communication aupr\u00e8s des Bachelors et Masters engag\u00e9s dans les fili\u00e8res du commerce et des univers de communication globale. 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